Build Your Keyboard Brand with MKRO

For the first time, creators and brands are able to access one of the fastest growing product categories B2B, at scale, and involving the full range of keyboard and desk products you’ve been seeing all over the Internet. The literally most-used tool today is now fully customizable to you for however you’re looking to leverage the brand potential of this device. What’s more, we’re here to partner with you to make it as easy as any other type of merch or SWAG. MKRO’s Brand Partnership programs brings your brand to every desk without risk, without cost, and with a whole lot of opportunity.

Maybe you’ve seen our collections with Team Liquid x Naruto, Slay the Spire, Cloud9 x One Piece, World of Warships, Black Desert, and Persona 5. Or our marketing products with Buffalo Wild Wings, Red Bull, RIOT Games, Pacsun, and EVO. Or our creator brands with Slimecicle, Ironmouse, BasiilLeaf, Gavis Bettel, and SENZ.

And you thought to yourself -

“Hey, maybe I could create a keyboard for my community/audience/customers.”

After 4 years of development with hundreds of brands, we at MKRO have set up just that. A dedicated team and pipeline for you to be your own Logitech, your own RAZER, your own HIGROUND or Matrix or Glorious. You don’t have to wait for special editions, we can bring your own to life. Your community doesn’t have to resort to print-on-demand, let’s get official and provide quality products.

How Brand Partnerships Work

The goal is to make our products feel like your very own release, representing your brand in the best way and providing an evergreen category for your community to enjoy.

We provide our full turnkey infrastructure to handle each step of the process (design, development, sales, marketing, fulfillment) and the wide network of exclusive customizable products from our premium PBT keycap molds to Keychron’s keyboard catalog and work with you to produce and market a viable keyboard and desk collection.

Let's talk numbers.

Our profit share system starts from 20% and rises to 40% of net profits, not including investments in custom commissions, marketing campaigns, in-stock inventory, and more (up to an additional 10% in the split).

Sales Range (Gross)	Revenue Split (Net)	Example Category
$25-50,000	20%	Small Creators, Indie Games, Limited Releases
$50-100,000	25%	Mid Sized Creators and Notable Brands
$100-250,000	30%	Large Creators, Household Games
$250,000+	40%	AAA Creators and Big Campaigns

And in that last column, we indicate what types of partners average those sales expectations in the first year of releases. This is based on the average experience of over 100 brands and their record of retailing this product, so that you have an idea of what to expect. Sales numbers can vary based on industry, sales type, property, collection variety, and much more (which we’ll help you navigate for each factor), and this provides a simplified framework for the opportunity.

We work closely with your team to achieve these goals, tailoring the collection itself and release strategy to maximize impact with your target audience.

And finally, it's important to stress our long-term approach. Keyboards are a living product for us, providing a basis for many upgrades, future customizations, and collectibility across many releases. We often do multiple releases with our partners even in the first year for big milestones, anniversaries, new releases, and more.