Build Your Keyboard Brand with MKRO

For the first time, creators and brands can access one of the fastest-growing product categories at scale. The full range of keyboard and desk products you’ve been seeing all over the internet is now a B2B reality. The most-used tool today is now fully customizable to you for however you’re looking to leverage the brand potential of this device.

What’s more, we’re here to partner with you to make it as easy as any other type of merch or SWAG. MKRO’s Brand Partnership programs bring your brand to every desk without risk, without cost, and with a whole lot of opportunity.

Maybe you’ve seen our collections with Team Liquid x Naruto, Slay the Spire, Cloud9 x One Piece, World of Warships, Black Desert, and Persona 5. Or our marketing products with Buffalo Wild Wings, Red Bull, RIOT Games, Pacsun, and EVO. Or our creator brands with Slimecicle, Ironmouse, BasiilLeaf, Gavis Bettel, and SENZ.

And you thought to yourself:

“Hey, maybe I could create a keyboard for my community/audience/customers.”

After 4 years of development with hundreds of brands, we at MKRO have set up just that. A dedicated team and pipeline for you to be your own Logitech, your own RAZER, or your own HIGROUND. You don’t have to wait for special editions; we can bring your own to life. Your community doesn’t have to resort to print-on-demand; let’s get official and provide quality products.

How Brand Partnerships Work

The goal is to make our products feel like your very own release, representing your brand in the best way and providing an evergreen category for your community to enjoy. We provide our full turnkey infrastructure to handle each step of the process.

What We Provide:

Collection Development: End-to-end development of custom collections for both retail and wholesale.
Infrastructure & Logistics: Full e-commerce and global fulfillment support.
Creative Management: We manage all third-party contractors and artists to bring your vision to life.
Compliance & Legal: We handle licensing contracts, approvals, detailed reporting, and all necessary compliance testing.
Continuous Innovation: Active R&D on new product types based on your specific client interests.

By utilizing our wide network of exclusive customizable products—from our premium PBT keycap molds to Keychron’s keyboard catalog—we work with you to produce and market a viable keyboard and desk collection.

Partner Benefits & Beyond Retail

A partnership with MKRO extends beyond just a digital storefront. We offer unique advantages to help grow your brand presence internally and externally:

Custom Marketing SWAG: Access to non-retail products specifically designed for marketing giveaways and promotional use.
Preferred Pricing: Partners receive preferred wholesale pricing for internal needs.
Internal Experiences: We host internal company experiences, including lunch-and-learns and team-building events centered around keyboard culture and tech.

Let’s Talk Numbers

Our profit share system starts from 20% and rises to 40% of net profits. This does not include additional investments we make in custom commissions, marketing campaigns, in-stock inventory, and more (which can add up to an additional 10% in the split).

In the data below, we indicate what types of partners average those sales expectations in the first year of release. This is based on the average experience of over 100 brands and their record of retailing this product, so that you have an idea of what to expect. Sales numbers can vary based on industry, sales type, property, and collection variety, and we will help you navigate each of these factors to provide a simplified framework for the opportunity.

We work closely with your team to achieve these goals, tailoring the collection itself and the release strategy to maximize impact with your target audience.

Sales Range (Gross)	Revenue Split (Net)	Example Category
$25-50,000	20%	Small Creators, Indie Games, Limited Releases
$50-100,000	25%	Mid Sized Creators and Notable Brands
$100-250,000	30%	Large Creators, Household Games
$250,000+	40%	AAA Creators and Big Campaigns

A Long-Term Vision

Finally, it's important to stress our long-term approach. Keyboards are a living product for us, providing a basis for many upgrades, future customizations, and collectibility across many releases. We often do multiple releases with our partners, even in the first year, for big milestones, anniversaries, and new releases.